Since before we started working with Secret Cinema, we’d always come out of one of their shows after a great night and say “when are they going to man up and do Brazil?”. They manned up.
We were involved very early on this one (as usual collaborating with mega developer Stephen Emslie), we helped concept and create the pre-narative experience audience members take part in during the month leading up to the show. How they interacted with the system directly influenced their final show experience.
The moment any audience member bought a ticket, they became employees of G.O.O.D., a fictional company that mimics the bureaucratic and brutal themes of the film (remember we can’t blow the cover of what the film actually is yet). Employees are given access to the company intranet after filling a deliberately lengthy appraisal form. Here they can keep abreast of all company developments, as well as access a G.O.O.D. subsidiary division called D.R.E.A.M.S, a research company that all employees have to record their dreams with.
Employees are also tasked to form connections with their colleagues by collecting Social Identification Numbers from each other using the commenting system to increase their rank in the company.
A few days before the show, each employee is informed they have been transferred to a new department and given instructions of the proper dress code required for their new role.
On the night of the show, employees are instructed to report to G.O.O.D. HQ, a 13 story office block in Croydon (where some of Brazil was shot), and G.O.O.D. is revealed as the Government Office Of Data, a play on the Ministry of Information from the film. Depending on your transfer, there were 27 possible starting points to your journey through the show, each with a different story and experience.
We created 60 consoles for the Department of Records, which all employees logged into using their password gained from the intranet. They can then browse all manner of files, videos and games. Each rank of employee is given a different mission to carry out within the 13 story building.
The system referenced the shared office spaces in the film by splitting the screen in two. Pairs of employees shared each console, waiting for their side of the screen to burst back into life.
Of course, just as in the film, you can hack the system to watch a selection of classic films or TV shows, as well as access high level integration reports (as long as Mr. Kurtzman doesn’t catch you).
Hidden away on the top floor was a secret console where employees could ‘delete’ themselves, freeing them from the system. If they tried to log into the intranet after the show they would just see a rolling video of clouds… there was also a secret method to ‘undelete’ yourself, as you can never truly escape the clutches of G.O.O.D.
All of this was just part of an amazing show from Secret Cinema that spanned the entire 13 floors and basement, with countless adventures to be sought out or stumbled upon throughout the night, culminating in a stunning theatrical finale in the central core of the building.
More photos over on our Flickr here.
Maaaaaaan! What did you guys just did?! That was AMAZING I am from Brazil and a big lover of this movie, what you just did was a homage in big favor of the cinema and simply FANTASTIC , I can’t express enough preciation!