Category: work

Dogs in Sunglasses

Diesel asked us to promote their new range of sunglasses, so we put them on some dogs and filmed them. We had our reasons though – there are 4 hero styles in the new range, each is designed for a different type of lifestyle, we thought it would be a bit cheesy to show these lifestyles with humans, so … dogs then. This project is part of our work to help shift Diesel’s brand to be more female orientated and a higher quality experience, so with this in mind the video was shot with all the production values of a high end fashion shoot, including a sweet Phantom camera shooting at speeds of up to 2,000 fps for maximum water droplet and fur flowing action.

 








 

So our stars didn’t have to stand around on set for too long (they told us the Doberman would savage us if we laughed at it, his sister is an attack dog), we used stunt dogs to set-up the lights, they were my favourite dogs.

 


 

The old “never work with kids or animals” thing seemed to be a bit of a myth, when working with human actors there’s a lot more explaining and directing and sobbing between takes – with dogs it’s all about the frankfurters.

Diesel Sunamatic

 

A Facebook app to promote Diesel’s new sunglasses range. They have 4 hero styles in the range, all with very different styles and designed for different lifestyles – our app lets you preview how each of the sunglasses would style your summer by taking any photo you upload to Facebook, and making a styled copy of it in your own ‘Sunamatic’ photo album. We’re using lots of effects like adding a multiple exposure of an older photo, which are randomised each time, so like taking a roll of film into the chemist you never really know how they’re going to turn out. Check back in every now and then to see how your summer is being styled, and if you don’t like it, try on a different style of shades. You also use the app to manually style older photos or re-style and new ones.

 

sunamatic.diesel.com

 

 

 

Diesel Eyewear SS12 Microsite

 

A microsite to showcase Diesel’s new spring/summer 2012 collection of eyewear (or”sunglasses”). To fit with Diesel’s new more feminine high quality brand values we gave the site a very elegant and contemporary feel while still keep it as minimal and easy to browse as possible.  All the glasses for each gender as visible on one page, in all colour variations, to allow you to browse them all as if they were laid out in a store in front of you.

diesel.com/eyewear

 

 

 

 

Y.CO


 
Y.CO are a SUPER (yes, uppercase super) yachting company. They wanted a new site that challenges the current perception of yachting companies, their competition sell themselves on the size of their yachts, how much they cost and how many they can offer you – It’s all product and no soul. It might sound clichéd but Y.CO really are passionate about yachting, so we decided to focus on the experience of yachting and the adventures Y.CO can make real. Y.CO sell holidays to you, your family and friends, not yachts.
 
The site is full of jaw dropping stories from customers and crew and the yachts themselves are presented with individual character. To reflect the quality and service we’ve wrapped this all up in a pretty cutting edge tech build to give these very elite customers an extremely rich and fluid experience full of some amazing full-screen photography.

 
YCOyacht.com 

 

 

 

 

Skype from your Home Phone

Here’s a video we made for Skype about their home phone product. It was a tricky one to concept, you plug this bit of kit into your router and your phone line and you can then make normal phone calls over Skype using your normal phone… so it’s just like making a normal phone call… how do we make that look fun? We cut off the front off a house that’s how.

It was a bit of an evolution for us for the Skype videos – we chose to tell the story with a family rather than a big cast of characters, and used the occasion of moving into a new house (they just need to repair that missing wall and it’ll be lovely, honest) as it gives us a good setting to make lots of phone calls.

It was a pretty technical shoot, we only built a one story house, dressed at as the ground floor for one day, then pulled out the stairs and dressed it as the top floor on day 2. With some tricky camera positions, and a fair amount of computer graphics we plonked the 2 shots on top of each other, added a roof and made a house. Watch out for the slowly tidying house and lighting changes throughout, to help tell the one over arching story of the family’s first day in a new house.

Poke 10

For Poke’s 10th Birthday, they asked us to come up with a way to celebrate all the things they’ve done without being too chest beating about it. So of course we threw a proper 10 year old’s birthday party, with cake, presents, sweets and everything. To show some of our work we commissioned the great Emma Cakehead to create a series of cakes themed around some of our favourite projects and clients. My favourite was probably the 2 Skype cakes we had at either end of the party Skyping each other:

… amongst many others there was the Spot The Bull cake with edible mud and cow pat, and the Cock-a-Doodle cake with edible ink and many many drawings of cocks:

Of course no 10 year old’s party is complete without a balloon sculptor and face painter on hand:

(these 3 photos are by Ollie Wright, a jolly nice chap and very good photographer)

 

More photos here.

 

We also built a showcase of (almost) every bit of work Poke have ever made and put into a microsite themed around a kid’s growth chart. Collating all the content for it was no trivial task.

check it out here: www.pokelondon.com/10

 

 

 

 

 

 

Hoxton Street Monster Supplies

 

We’d like to proudly present the Hoxton Street Monster Supplies online store.  Here you’ll find all your monster supply needs, from fang floss to a range of tinned fear (now in 10 flavours).

 

The store on Hoxton Street, London (yes, it’s a real place) actually hides a secret door, that (if you can work out the password) leads to the Ministry of Stories – a child literacy charity that hosts imagination flexing events for kids to write fantastic stories (much in the same vein as 826 Valencia with their pirate store in SF, Super Hero Supplies in NY and the Time Travel Mart in LA).

 

There’s a gang of us involved in The Monster Supplies site, Me n Jas did the design, concept and product photography, UX was by Mike Towber, Simon Pearson built the thing, Alistair Hall directed the art, and Chris Meachin held the reins and ran the whole project. We also designed the launch party for the site, along with some brilliant monster animations from Julian Frost, and monsterous food by Emma Cakehead. Here’s some photos of the party:

 

Skype + Facebook

We made this video to announce the new integration between Skype and Facebook. We used a much more realistic feel for this one, and told the story from footage shot actually in the Skype the client…. Well, it looks like it’s sure in the Skype client right? We actually shot most of the scenes across Skype, so the actors can perform with their fellow characters, which helped us get much more believable conversations.

Flickometer

The Flickometer is a tool we made for Orange BAFTA that shows you at a glance what the internet (ie: Twitter) is saying about anything related to this year’s BAFTA nominated films, and how much buzz is surrounding each one, in real time. You can filter the results by just films, actors, directors, or star your own favourite topics and compare their results. You can even look at results from the past to see how the buzz has changed.