It was the Glastonbury festival’s 40th birthday, and Orange’s 10th year of sponsorship. We wanted to do something special, something to capture that one moment in time. We created Glastotag. From the main pyramid stage, with a capacity crowd, we took one gigantic photograph that was detailed enough to pick out the faces of all 70,000 people in the crowd.
This was uploaded to a site that allowed people to zoom right into the very back of the field, find themselves and the new friends they’d made and tag them in Facebook. This turned out to be super popular and the site went on to win the record for the “most people tagged in one online photo” in the Guinness Book of Records!